Better By Design
Posted on: 22nd July, 2016
While we are proud to say the work done by our distillers at our diminutive still ‘The Dottach’ has ensured we’re making a beautiful spirit worthy of our island’s name, we must also give credit to the glass, cork, wood and paper packaging within which we capture our gin.
The Isle of Harris Gin bottle has captured the hearts of all those who hold it and this is all down to good design. Thanks to the talents of the creative team at Stranger and Stranger we have managed to embody much of what makes our island so special in a quite a stunning object. And we’re delighted to say that the design community has been moved to recognise it also.
The bottle has now garnered three important design awards. At the start of the year there was The Drinks Business: Best Design in Packaging and Spirits Award quickly followed by The Dieline Awards 2016 where the design took first place in spirits and finally this month there was a double at the International Spirits Challenge where the Isle of Harris Gin bottle won Design & Packaging New Individual Product and was crowned Design and Packaging Supreme Champion for 2016.
The great American designer Charles Eames often reflected on the success of good design in terms of connection.
“Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality…” he once said, going on to elaborate… “The details are details. They make the product. The connections, the connections, the connections. It will in the end be these details that give the product its life.”
Like Charles we believe deeply in connection and hope that when we send our Isle of Harris Gin into the world we are also sending a little piece of our island home. The gentle ribs and ripples of glass, which make the bottle so tactile to touch, might evoke the warp and weft of a weaver’s work at the loom. Or perhaps the aquamarine glow from within the glass base brings forth memories of waves at Luskentyre, Scarista, or Scarp.
The worn dimples which effortlessly find the heft of your hand might make each gin pour feel like treasure from a beach-found bottle. The satisfaction of the wood and cork with every opening a testament to simple craftsmanship in conjunction with natural materials. The paper labels which state our island name are all different, each a unique combination of flecked copper and kelp, while beneath the weighty base some quiet but strong words in Latin speak to a value we hold dear.
These are the details which make the product, each an attempt at connection, joining our island home to yours wherever that may be, bringing a simple but powerful thing like a small Hebridean island’s spirit to life. The awards are most gratifying but what really matters is how you the customer feel when you take ownership of the bottle. We hope it makes your enjoyment of our gin better in every way.